Sweden’s Oldest Rug Brand Finally Lands in Soho

Scandinavian design brands have been a favorite of American consumers since the mid-20th century — and of Sight Unseen since we could barely recognize something as "design." This month, one of our favorite of those brands — the Swedish rug company Kasthall, with whom we partnered for Sight Unseen Offsite in 2017 and created a capsule collection of rugs pre-pandemic — opened up a new permanent showroom in Soho, leaving behind the trade-friendly but consumer no-mans-land that is the D&D Building for the cobblestone streets and extensive foot traffic of downtown NYC. The company has created beautiful woven and hand-tufted rugs at its factory in Kinna, Sweden, since 1889, and its spacious new flagship on Howard Street will allow customers to touch and see the quality of those carpets IRL.
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SPOTLIGHT: Everything We Loved at This Year’s 2026 Frieze Week in LA

Despite being in LA in February once again for my annual winter sojourn, I promised myself this year that I would finally take it easy during Frieze week, not run around so much, maybe pick three new artists to spotlight in my newsletter rather than trying to digest it all. Well, dear readers, I failed at that task — hence this extensive roundup of everything I loved.
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Announcing the 2025 American Design Hot List

Welcome to the 13th annual American Design Hot List, Sight Unseen’s unapologetically subjective award for the names to know now in American design. Founded in 2013, the ADHL serves as a guide to the US (born or based) talents influencing the design landscape in any given year, whether through standout launches, must-see exhibitions, or just our innate sense that they’re ones to watch. Considering we’ve recently changed almost everything else about the way we present Sight Unseen to the world, we decided to do things a little differently this year.
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