Want to Have Your Work Judged by Sight Unseen in Stockholm Next Year? Apply to Greenhouse Today!

I've now been to Stockholm in the dead of winter, when the ground is often covered in ice, on four different occasions. I've visited in the throes of summer — season of archipelago-hopping, 10PM sunsets, and simple but chic country houses — a grand total of zero times. But there's a non-masochistic reason why I keep returning: The Stockholm Furniture Fair, which in 2025 runs from February 4-8, is one our longtime favorites, and it's become even moreso in the last couple of years as we've developed our partnership with the fair's organizers, adding a Sight Unseen Best in Show award to the fair’s emerging design showcase, Greenhouse. We're excited to announce we'll be returning to the fair in 2025 — having bestowed last year's honor on the exciting up-and-coming duo Bursell/Svedborg — and we're hoping to convince more than a few of you today to submit your work to the jury in the hopes of being selected for next year's fair.
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I Expected to Love My First 3Days of Design in Copenhagen. But I Could Never Have Anticipated What Would Make It So Great.

If you can believe it, this was my first year attending 3DaysofDesign in Copenhagen, and I went to the fair, now in its 10th year, armed with absurdly high expectations. I knew that just existing in Copenhagen in early June — using Lime bikes to cycle around, drinking natural wine, eating smørrebrød — would set a good baseline for fun. But after my experience at Salone, which I wrote about here, I felt increasingly desperate for Copenhagen to mean something. I told people I was going because, as a chronicler of design fair culture, I felt compelled to see one that had become such a word-of-mouth success. But on a personal level, it’s like I needed Copenhagen to prove to me that design fairs were still worth attending. As hesitant as I am to say this — lest everyone frantically start planning their show next year in Denmark, which is simply not the right move for everyone — Copenhagen actually exceeded my expectations.
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