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06.23.26

The Weekly

I Expected to Love My First 3Days of Design in Copenhagen. But I Could Never Have Anticipated What Would Make It So Great.

If you can believe it, this was my first year attending 3DaysofDesign in Copenhagen, and I went to the fair, now in its 10th year, armed with absurdly high expectations. I knew that just existing in Copenhagen in early June — using Lime bikes to cycle around, drinking natural wine, eating smørrebrød — would set a good baseline for fun. But after my experience at Salone, which I wrote about here, I felt increasingly desperate for Copenhagen to mean something. I told people I was going because, as a chronicler of design fair culture, I felt compelled to see one that had become such a word-of-mouth success. But on a personal level, it’s like I needed Copenhagen to prove to me that design fairs were still worth attending. As hesitant as I am to say this — lest everyone frantically start planning their show next year in Denmark, which is simply not the right move for everyone — Copenhagen actually exceeded my expectations.
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07.07.23

Graphic Design

Meet Ami Ami, the Boxed Wine Whose Packaging Channels 1920s Italian Futurism

If you came of age, like I did, in the '80s or '90s, boxed wine probably means one thing — and one thing only — to you. But while in the past few years there's been something of an arms race to see who can make the best boxed wine — and turn that ubiquitous Franzia into nothing but a memory — there's only one new contender that tastes delicious and also has the kind of loose, contemporary, slightly kooky vibe that we'd actually want to display on our counters or in the fridge when guests come over: Ami Ami, a new, DTC, minimal-intervention boxed wine whose playful packaging and super-memorable logotype (the dots in the I's and the negative space in the A's are meant to resemble wine glasses) were both designed by the LA- and Montreal-based studio Wedge.
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