Announcing the 2025 American Design Hot List

Welcome to the 13th annual American Design Hot List, Sight Unseen’s unapologetically subjective award for the names to know now in American design. Founded in 2013, the ADHL serves as a guide to the US (born or based) talents influencing the design landscape in any given year, whether through standout launches, must-see exhibitions, or just our innate sense that they’re ones to watch. Considering we’ve recently changed almost everything else about the way we present Sight Unseen to the world, we decided to do things a little differently this year.
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Sweden’s Oldest Rug Brand Finally Lands in Soho

Scandinavian design brands have been a favorite of American consumers since the mid-20th century — and of Sight Unseen since we could barely recognize something as "design." This month, one of our favorite of those brands — the Swedish rug company Kasthall, with whom we partnered for Sight Unseen Offsite in 2017 and created a capsule collection of rugs pre-pandemic — opened up a new permanent showroom in Soho, leaving behind the trade-friendly but consumer no-mans-land that is the D&D Building for the cobblestone streets and extensive foot traffic of downtown NYC. The company has created beautiful woven and hand-tufted rugs at its factory in Kinna, Sweden, since 1889, and its spacious new flagship on Howard Street will allow customers to touch and see the quality of those carpets IRL.
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Enter our $12K furniture and lighting giveaway, tour a vintage-filled NYC home, and more

The Sight Unseen Collection has teamed up with Audo, In Common With, and Known Work to offer our readers the chance to win what we’re calling a cozy corner — a chair, ottoman, side table, and lamp that will create the perfect nook for curling up in this winter to read a book, watch old movies, have a drink, or otherwise unwind. PLUS: A new craft prize, a vintage-filled home, and more.
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Welcome to Our Very Stylish, Extremely Niche, Amazon-Free 2025 Gift Guide

Nearly every gift guide that's been published this season has wrung its hands about the state of gift guides — how there are too many, and they aren't even that good; how they've become vessels for affiliate link dumps; how people aren't even using them to buy gifts! The nerve! As much as we'd like to be the ones to ignore the discourse, we're here to say three things: 1) This guide is that good. 2) There's nary an affiliate link to be found, considering most of these pieces are by independent designers who are frankly too often confused by affiliate culture to participate. And 3) we don't care whether or not you buy these as gifts for someone. Or if you buy them for yourself! It's just a nice way to spend time, looking at a manageable number of beautiful things.
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