Everyone’s Favorite Affordable Scandi Rug Brand Just Opened a (Giancarlo Valle–Designed) New York Outpost

When Liza Laserow and Fabian Berglund founded Nordic Knots back in 2016, alongside Fabian's brother Felix, it was with a clear mission in mind: to channel Sweden's design aesthetic and history, from the rug colors they launched with, which were inspired by building facades in Stockholm, to the historical Swedish architecture they shot their campaigns inside. But it was also with a clear intention to market their rugs to audiences outside their native country, and in the eight intervening years, they've cultivated a presence in the US that's grown to make up 70% of their sales. Once the trio unveiled their first physical showroom in Stockholm earlier this year, it only made sense to hang a shingle amidst their biggest fan base, with a flagship in NYC that opened this week.
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I Expected to Love My First 3Days of Design in Copenhagen. But I Could Never Have Anticipated What Would Make It So Great.

If you can believe it, this was my first year attending 3DaysofDesign in Copenhagen, and I went to the fair, now in its 10th year, armed with absurdly high expectations. I knew that just existing in Copenhagen in early June — using Lime bikes to cycle around, drinking natural wine, eating smørrebrød — would set a good baseline for fun. But after my experience at Salone, which I wrote about here, I felt increasingly desperate for Copenhagen to mean something. I told people I was going because, as a chronicler of design fair culture, I felt compelled to see one that had become such a word-of-mouth success. But on a personal level, it’s like I needed Copenhagen to prove to me that design fairs were still worth attending. As hesitant as I am to say this — lest everyone frantically start planning their show next year in Denmark, which is simply not the right move for everyone — Copenhagen actually exceeded my expectations.
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