Welcome to Our Very Stylish, Extremely Niche, Amazon-Free 2025 Gift Guide

Nearly every gift guide that's been published this season has wrung its hands about the state of gift guides — how there are too many, and they aren't even that good; how they've become vessels for affiliate link dumps; how people aren't even using them to buy gifts! The nerve! As much as we'd like to be the ones to ignore the discourse, we're here to say three things: 1) This guide is that good. 2) There's nary an affiliate link to be found, considering most of these pieces are by independent designers who are frankly too often confused by affiliate culture to participate. And 3) we don't care whether or not you buy these as gifts for someone. Or if you buy them for yourself! It's just a nice way to spend time, looking at a manageable number of beautiful things.
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This Thanksgiving, Look Cute While Making a Statement in One of These Sight Unseen–Approved Aprons

Well, what do you know? Turns out all I needed to have fun on the internet again was to go shopping for aprons. What a strange pocket of online shopping — and historical discourse — aprons inhabit! They're somehow everywhere you'd least expect them to be and not at all in the places you'd think to look. I came away from this exercise understanding that the apron-buying public is vastly underserved; so much beige linen, not enough fun! Why isn't every cool restaurant across America selling aprons as merch? Regardless, the 37 aprons below are extremely solid, fashionable, sometimes surreal choices for when you're basting a turkey, glass of wine in hand, two weeks from today.
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