In 2014, Sight Unseen launched Sight Unseen OFFSITE, a nomadic fair inhabiting a different location each year. That year, Sight Unseen OFFSITE filled a 20,000-sqft. retail space in the heart of Soho with more than 100 of the best independent design talents, welcoming more than 5,000 visitors and receiving press in The New York Times, New York Magazine, T Magazine, Architectural Digest, Vogue, Elle Décor, Wallpaper, and more, cementing the show’s reputation as the most important American platform for independent design, a haven for experimentation and discovery.
In 2010, Sight Unseen created the predecessor to OFFSITE: The Noho Design District, a showcase of cutting-edge design in the heart of downtown Manhattan.
Noho Design District 2010
In 2010, Sight Unseen created and launched the Noho Design District, a showcase of cutting-edge design in the heart of downtown Manhattan. In our inaugural year, we took over the former lumber building at 45 Great Jones. Areaware celebrated its 5-year anniversary with a pop-up shop on the ground floor while Roll & Hill launched its first-ever collection upstairs. A few doors down, the first-ever Noho Next launched as a platform for emerging talent, including Jonah Takagi, Gregory Buntain of Fort Standard, Jonathan Nesci and Volume Gallery, Uhuru, and more. Showcases at The Future Perfect, Billy Reid, Oak, Partners & Spade, Japan Premium Beef, and other retail spaces in the neighborhood rounded out the event. A packed opening party and a private dinner hosted by Roll & Hill cemented the event’s status as a must-visit on the design circuit.
View images from the 2010 event here
Noho Design District 2011
In 2011, Sight Unseen built on the runaway success of Noho’s first year, filling 45 Great Jones with the work of more the 100 up-and-coming American designers, including a showcase by the American Design Club, independent presentations by Lindsey Adelman, Paul Loebach, and Uhuru, and Noho Next exhibitors ROLU, Fort Standard, Brendan Ravenhill, Iacoli & McAllister, and Max Lipsey. Other highlights that year included a pop-up shop curated by Sight Unseen, an installation by Bocci at an automotive garage, and a launch party at the Bowery Hotel with top New York architect and tastemaker Rafael de Cardenas as our guest of honor.
View images from the 2011 event here
Noho Design District 2012
In 2012, Sight Unseen joined forces with Sonos to take over the Standard East Village hotel, complete with a listening library curated by Kiel Mead, custom “Soundalier” designed by Lindsey Adelman, a stool-making performance by Makers & Brothers and a West Coast craft exhibition called Hotel California. In our second space at 22 Bond, we installed the work of two of New York’s hottest up-and-coming design studios — Fort Standard and Bec Brittain — along with an immersive installation by Areaware, a pop-up shop by Chen Chen & Kai Williams, a DMY Berlin showcase, and more. Our exclusive VIP party with Sonos filled the Standard penthouse with 200 tastemakers and was the most talked-about party of the week.
View images from the 2012 event here
Noho Design District 2013
In 2013, Sight Unseen continued its success by partnering with Jawbone to present an exhibition of cutting-edge furnishings and objects by 13 up-and-coming American designers including Eric Trine, Ladies & Gentlemen Studio, Atelier de Troupe, Misha Kahn, Souda, Jason Rens, Karl Zahn, Patrick Kim, and more. The American Design Club hosted a group show at the Standard East Village, while Sight Unseen and Brooklyn designers Fort Standard co-hosted a blowout celebration at the Bowery Hotel for more than 500 people, featuring a Heineken beer luge custom-made by the designers.
View images from the 2013 event here